Progresso’s past crusades have concentrated basically on the soup’s taste. The spic and span’s narrative style crusade reveals the interesting enthusiasm for quality that comes through in each container of Progresso Soup.
“It’s fascinating hearing who our customer is and how they discuss us. They say ‘Progresso Soup has the greatest, most flavorful, superb vegetables contrasted with different soups.’ But our exclusive requirements for sourcing those quality fixings isn’t something that we’ve discussed previously,” says Karly Mangen, relate promoting director, Progresso Soup.
The Progresso group thought Guia was the ideal individual to recount their story, in light of her interest, energy for narrating and capacity to reveal in the background stories – and in addition her distrust of huge nourishment organizations.
“We knew we had all these rich and moving stories that we needed to tell, however we expected to locate the correct approach to impart them to others,” says Taylor Roseberry, promoting correspondence organizer, Progresso Soup. “In this way, we welcomed Liza on board to be our storyteller – to find these stories direct about how we source our fixings, how we make our soups, our formula stories and motivation for new soups.”
On her site, Food.Curated, Guia says, “I want to impart to you where great nourishment originates from. What’s more, this may sound silly, however I really trust great sustenance originates from where it counts, from somebody’s close to home mission to nourish you well, to enable you to find flavors, surfaces and sustenances you’re passing up a major opportunity for.”
Guia’s central goal lines up with General Mills’ interest to make sustenance with enthusiasm.
She says, “My central goal is to feature these individuals, their thoughts, their identities, and their procedures with the expectation that you influence a point to search them to out and bolster what they do. For sustenance enthusiasm should be found.”